Case Studies
Real challenges. Clear decisions. Measurable results. Our case studies show how better strategy, measurement, and execution come together in practice
Scaled across 102 campaigns and several regions, with spend moved steadily toward the strongest audiences. The best campaign returned 29.4x, and the account now produces over $12M in tracked purchase value.
$12,298,955 total purchase value on $730,968 ad spend
16.83x average ROAS across 102 campaigns
1,667 purchases, around $7,400 average order value
Top campaign: 29.38x ROAS and $1.08M from $36.6K spend
Category-level campaigns (simple chairs, office chairs, sofas, barstools, dining) were scaled one by one. Every top campaign returned at least 5.4x, and the best category reached 8.9x.
£1.96M tracked sales from £261.6K spend in the top 12 campaigns
7.5x blended ROAS, 6,661 purchases
Best campaign: 1,664 purchases and £468.7K at 8.26x ROAS
Sofas expansion campaign: 8.92x ROAS
Spend was shifted away from weak traffic campaigns and into the audiences and formats that converted. The result is an efficient account where the best campaigns return above 4x.
476 purchases on €6,335 spend, about €13 per purchase
2.90x average ROAS across 16 campaigns
Contour lookalike: 4.92x ROAS
Catalog sales ads: 4.26x ROAS, bodysuit lookalike: 4.51x
Campaigns were launched market by market and scaled on cost per lead. The strongest ones generated hundreds of leads per month well below the account average.
52 campaigns across 3 markets on £609,830 total spend
Lowest cost per lead: £21.45
959 leads at £27.24 and 421 leads at £21.45 in the best campaigns
Top campaign: 1,943 leads from one offer
