Why This Case Worked — Quick Takeaways

These are the strategic elements that made the transformation possible:

• Clear, premium positioning that differentiated CleanCo from established competitors

• Trust-driven landing pages that immediately boosted conversions

• High-intent search campaigns capturing ready-to-book customers

• Social proof and guarantees that improved cold-audience conversion rates

• Continuous optimization that increased efficiency month after month

  
  

The Client

CleanCo is a mid-sized cleaning provider operating in a competitive Bristol market, offering both residential and commercial services. Their growth had stalled due to their sole reliance on traditional marketing methods. As they described it:

“We rely almost entirely on flyers and word-of-mouth — nothing online brings consistent leads.”

They needed a modern system for generating predictable demand and strengthening their local presence.

The Challenge

Before working with us, CleanCo’s digital footprint was minimal. They had almost no search visibility, and the few ads they occasionally ran were generic and under-optimized, failing to distinguish them from competitors. Prospective customers didn’t perceive the brand as credible compared to larger, more established cleaning companies.

Their heavy reliance on offline promotion simply wasn’t scalable — and it was limiting their ability to grow.

Our Growth Strategy

To change this trajectory, we designed and implemented a full-funnel digital strategy centered on clarity, trust, and high-intent demand capture.

Audience & Positioning Audi

We began by analyzing competitor messaging, studying local search trends, identifying customer pain points, and uncovering service gaps in the Bristol market. This research allowed us to sharpen CleanCo’s positioning, resulting in a strong and differentiated value proposition:

“Professional, high-quality cleaning with guaranteed results.”

Landing Page & Website Optimization

Next, we rebuilt their online experience to create trust and increase conversions. New landing pages were developed for both residential and commercial audiences, using localized content and clear breakdowns of services.

We incorporated trust-building elements such as licensing badges, guarantees, testimonials, before-and-after imagery, and strategically placed calls-to-action. These improvements alone led to a noticeable lift in conversions and credibility.

Targeted Digital Advertisin

With a strong foundation in place, we launched a multi-channel paid advertising strategy designed to capture high-intent users and expand local awareness.

Google Search Ads targeted ready-to-book keywords, while Facebook and Instagram Lead Ads focused on homeowners, tenants, and local office managers. We also deployed remarketing campaigns to re-engage visitors who didn’t convert initially.

This combination allowed us to both capture existing demand and generate new leads from previously untapped audiences

Ongoing Performance Optimization

Growth was sustained through continuous refinement. Each week, we reviewed performance metrics, tested new headlines and creatives, experimented with promotional offers, and refined keyword lists

Budgets were shifted toward top-performing ads, and underperforming elements were phased out to maximize return on investment. These ongoing improvements ensured the campaigns became more efficient and more profitable over time.

The Results

The impact of the strategy was immediate and measurable. CleanCo saw a 50% increase in qualified leads across both residential and commercial segments, alongside a 45% growth in revenue, driven by higher booking volumes and stronger conversion rates.

Their brand trust increased notably — from the rise in branded searches to improved click-through rates and stronger performance among cold audiences.

By replacing guesswork with a structured, data-driven approach, CleanCo evolved from unpredictable and inconsistent to a fully scalable operation.