Why This Case Worked — Quick Takeaways

These strategic levers created the transformation:

• Precision audience targeting that reached CEOs, directors, and senior operators

• High-intent search campaigns that captured prospects actively looking for

  consulting services

• Thought leadership content that built trust early in the buyer journey

• Conversion-focused landing pages that clarified value and reduced friction

• Automated nurturing that turned cold leads into booked consultations

  
  

The Client

A professional Kaisan consulting agency offering strategy, growth advisory, and operational optimization services.

Despite delivering exceptional outcomes for clients, their digital presence did not reflect their expertise. Most of their business came from referrals — limiting their growth and making lead flow unpredictable.

As they described it:

“We know our value, but we weren’t getting in front of the right decision-makers. Our online leads simply weren’t high quality.”

They needed a digital system engineered for B2B: targeted, authoritative, and conversion-ready

The Challenge

Before partnering with us, the agency struggled with:

• Low visibility among executives and senior decision-makers

• Ads that reached broad, unqualified audiences

• A website that communicated capabilities, but not outcomes or case credibility

• Limited content demonstrating thought leadership

• Inconsistent inbound inquiries

• Long sales cycles with no nurturing system to support them

To scale sustainably, they needed both stronger visibility and sharper positioning tailored to B2B buyers.

Our Growth Strategy

We built a full-funnel B2B acquisition system designed around precision targeting, authority building, and high-intent lead capture.

Precision B2B Audience Targeting

We rebuilt their targeting framework from scratch using:

• LinkedIn Ads aimed at CEOs, founders, directors, and industry-specific decision-makers

• Google Search campaigns focused on high-intent queries such as:

• “business strategy consultant”

• “growth consultancy near me”

• “executive advisory services”

• Retargeting audiences for users who visited service pages or engaged with long-form content

This ensured every pound spent reached a high-value prospect.

High-Intent Search Campaigns

Google Search became the engine for capturing ready-to-convert leads.

We optimized:

• Outcome-focused ad copy emphasizing ROI, expertise, and credibility

• Segmented keyword groups tied to consultation-driven intent

• Landing page alignment to boost Quality Score and reduce cost per click

These improvements increased lead quality while lowering acquisition cost

Thought Leadership & Authority Content

To position the agency as a trusted advisor, we implemented a content ecosystem:

• Downloadable guides and insights (“2025 Growth Playbook,” “Executive Crisis-Response Framework”)

• LinkedIn article strategy + posting calendar

• Blog content highlighting methodology, frameworks, and real client results

This content built trust before the consultation stage — reducing friction and shortening sales cycle

Conversion-Optimized Landing Pages

We developed tailored landing pages aligned with specific B2B services:

• Strategy consultations

• Business growth assessments

• Executive advisory programs

Each page included:

• Case studies

• Client testimonials

• Clear value propositions

• Simplified forms

• Strong, outcome-focused CTAs

The result: higher conversions and better-qualified inquiries.

Lead Nurturing & Automated Follow-Up

To capture every opportunity, we created a structured nurture system:

• Automated email workflows guiding leads toward consultation

• Value-driven follow-ups built around insights, frameworks, and client success stories

• CRM-integrated tracking to eliminate dropped leads

This system ensured no prospect fell through the cracks

The Results

The agency saw immediate and sustained improvements:

• 38% increase in qualified B2B leads, with a higher concentration of senior decision-makers

• 47% revenue growth, driven by improved lead quality and higher close rates

• Significant lift in brand authority, shown by rising search traffic, more content engagement, and stronger perceived credibility

• A predictable consulting pipeline, reducing their historic dependency on referrals

Their digital presence evolved from passive and generic to strategic, visible, and conversion-focused.