Why This Case Worked — Quick Takeaways

These strategic levers created the transformation:

• Hyper-local targeting that captured homeowners and buyers at peak intent

• Conversion-optimized landing pages tailored to buyers, sellers, and valuation inquiries

• A blended Google + Meta ads ecosystem that improved both demand capture and demand creation

• Automated follow-up sequences that minimized lead drop-off and increased booked appointments

• Stronger digital authority through reviews, property showcases, and market updates

The Client

This local real estate agency had strong community roots and a proven track record — but their online presence didn’t reflect their expertise. Despite success with referrals and repeat business, they struggled to maintain consistent lead flow in a market increasingly dominated by online searches and digital-first competitors.

The agency told us:

“We offer exceptional service, but we’re invisible online. We need qualified buyers and sellers — consistently.”

They needed a modern, data-driven digital engine to compete and scale.

The Challenge

Before working with us, the agency’s digital footprint was holding them back:

• Low visibility in local search results

• Under-optimized Google Ads with broad, low-quality traffic

• Website pages lacking conversion structure and trust signals

• Difficulty standing out among larger agencies with bigger marketing budgets

Seasonality also created inconsistent months — with some periods of high demand followed by dry spells.

Our Growth Strategy

To reverse this, we built a full-funnel digital strategy designed to capture ready-to-transact
leads and build ongoing authority.

Local Search Optimization

We strengthened their entire local presence by optimizing:

• Google Business Profile (photos, posts, services, categories, messaging)

• Local map rankings for buyer and seller keywords

• Geo-targeted landing pages for each neighborhood and suburb

• Review acquisition campaigns prompting satisfied sellers to leave testimonials

This resulted in a 62% increase in map views and 44% more direction requests.

High-Intent Google Search & Display Campaigns

We launched tightly targeted campaigns focusing on motivated buyers and ready-
to-sell homeowners.

High-performing keywords included:

• “Top real estate agent near me”

• “Sell my house fast [city]”

• “Homes for sale in [area]”

• “Best estate agency [city]”

Facebook & Instagram Lead Generation Campaigns

We built hyper-local ad campaigns promoting:

• New and featured listings

• Open house events

• Instant home valuation tools

• Buyer guides and neighborhood reports

Integrated Meta lead forms allowed prospects to submit details in seconds — especially effective for sellers.

Cold audiences + retargeting produced:

• 54% lower CPL compared to traditional listing portals

• A steady stream of homeowners curious about home valuations

Conversion-Focused Landing Pages

We created specific landing pages for:

• Buyer consultations

• Seller inquiries

• Home valuation

• Premium featured listings

Each page included:

• Trust badges

• Market statistics

• Success stories

• Social proof &

These improvements increased conversion rates by 46%.

Automated Lead Follow-Up

To ensure no opportunities were missed, we implemented:

• Email & SMS automations triggering within 2 minutes of a new inquiry

• Pre-screening questionnaires

• Calendar booking links for viewings or valuation appointments

A CRM-based pipeline for tracking follow-ups

This immediate follow-up quadrupled appointment bookings and reduced response times from hours to under 10 minutes.

The Results

Our integrated strategy created a dramatic performance shift:

• 67% Increase in High-Quality Leads

• A surge in motivated buyers and serious sellers across all campaigns.

• 79% Revenue Growth

Driven by:

• More listings

• Higher-value properties

• Faster deal closures

• Improved lead-to-appointment rates

Stronger Local Authority

The agency saw:

• 2.3x more Google searches for their brand

• 58% increase in social engagement

• 40% more property valuation tool submissions

They became one of the top 3 most visible agencies in their primary service areas.